Made for Impact
Karen Rae's Story
Long before Made for Impact had a name, its message was taking shape in Karen Rae's life.
Karen Rae is a woman of faith, a single mother of two daughters, and someone who has spent much of her life helping others recognize what is possible. She believes every person was created intentionally by God—with inherent worth, unique gifts, and a purpose that matters.
Yet Karen Rae also knows how easy it is to lose sight of that truth.
She has experienced seasons of achievement and seasons of starting over. She has walked through disappointment, divorce, single motherhood, grief, uncertainty, and the responsibility of caring for others while quietly trying to find her own way forward. She knows what it feels like to lose sight of who you are, question your worth, struggle to let go, and wonder whether too much time has passed to become the person God created you to be.
For years, Karen Rae carried a calling in her heart to help others discover their identity, worth, and God-given purpose. That calling had been spoken over her life since her twenties, and she lived out portions of it through her work, leadership, ministry, and personal relationships. But responsibilities, difficult circumstances, fear, and her own uncertainty kept her from fully pursuing the larger vision.
There was always something more urgent that needed her attention. There was always a reason to believe the timing was not quite right.
Even then, God was preparing her.
For more than twenty years, Karen Rae worked in branding, business development, consulting, and leadership—helping people clarify their vision, recognize their value, and turn ideas into something meaningful. Today, she serves as Executive Director of Positive Impact ST. PETE, where she helps lead a faith-based nonprofit dedicated to meeting immediate needs, building trusted relationships, and creating pathways toward lasting change.
Her professional experience taught her how to bring a vision to life. Her current role has taught her how deeply people need to feel seen and valued.
But it was her personal journey that gave Made for Impact its heart.
When Karen Rae's daughters unexpectedly lost their father—a man who had been a significant part of Karen Rae's life for many years—everything changed. His sudden death confronted her with a truth that could no longer be ignored:
We are not promised tomorrow.
There are moments that divide life into before and after. This was one of those moments for Karen Rae and her daughters. It caused her to look honestly at her own life and ask:
- Was she fully living the life God had given her?
- Was she using her gifts?
- Was she walking in obedience?
- Was she showing her daughters what it looks like to live with courage and intention?
Now in her fifties, Karen Rae realized she could no longer wait for the perfect time to pursue what God had placed in her heart. The perfect time might never come.
The time was now.
Made for Impact grew from that realization.
It is a faith-centered journey created for the person who knows she was made for more but is unsure how to move forward. It is for the woman who has spent years caring for everyone else and no longer recognizes herself. It is for the person rebuilding after disappointment, heartbreak, loss, or choices she wishes she could change. It is also for the young woman who still has much of her life ahead of her but needs the courage to stop waiting and begin living intentionally today.
Through Made for Impact, Karen Rae helps people understand who they are in Christ, recognize their God-given worth, heal and let go of what has kept them bound, renew their minds, discover their gifts, and begin living with purpose. She also helps them consider how their faith, relationships, finances, health, and community shape the life they are building.
Karen Rae does not share this message because she has mastered every area of her own life. She shares it because she has walked through these questions herself—and is still walking through them.
Her credibility does not come from having a perfect story or possessing all the answers. It comes from more than two decades of helping people recognize their potential, a lifetime of faith and service, and a willingness to speak honestly about what she has learned through her own mistakes, healing, losses, and new beginnings.
Karen Rae understands that difficult experiences do not have to disqualify us. When surrendered to God, they can become part of the preparation that equips us to help someone else.
“You intended to harm me, but God intended it for good to accomplish what is now being done, the saving of many lives.”
Karen Rae's story is not one of having arrived. It is a story of being refined, redirected, and reminded that God wastes nothing.
Made for Impact is her act of obedience and her invitation to others to stop postponing the life God is calling them to live. Through the Made for Impact curriculum, gatherings, speaking engagements, and conferences, Karen Rae creates space for people to be honest about where they are, rediscover who they are, and gain the faith, clarity, and courage to move forward.
Because your past does not disqualify you.
Your age does not define what is still possible.
Your story is not over.
You were created on purpose and for a purpose.
And the time to begin is now.